At present, China's researches on the development of uninhabited islands is not sufficient and is in the preliminary research stage. In this paper, we take Jinshan three uninhabited islands in Shanghai as the research object, use SWOT analysis method to study the development conditions of Jinshan three islands, and conclude that the eco-tourism development of Jinshan three islands is currently facing the lack of rules and regulations, shortage of talents, weak infrastructure, low visibility and other pain points that need to be paid attention to, and from the Jinshan three islands' own situation and combined with domestic and international experience in island tourism development, with the aim of finding suitable development We put forward the idea of building Jinshan Island into an ecological cultural tourism island integrating “ecology+tourism+science popularization”, which not only protects the pristine ecological environment, but also develops novel tourism experience projects in combination with its own conditions, and at the same time, gives full play to the traditional cultural characteristics to create a business card that belongs to Jinshan Island. At the same time, the traditional cultural characteristics will be utilized to create a special name card belonging to the three islands of Jinshan.